Facebook Marketing
Facebook Marketing
- Get more leads from social network
- Target oriented marketing
- Decide user type
- Many people use FB
- Personal to Professional
- Free to Business info
DMF: Digital Marketing - Facebook >> M: 8087232000 www.clicksin.com E: admin@clicksin.comFacebook features
Page Insights
Much like Google Analytics, Facebook also provides metric data, allowing you to monitor your page's performance.
Insights allow page administrators to see how many people like their business's page, the number of people who saw a post and demographic data about the page's readership. Most important, it illustrates the specific content that engages readers.
Hashtags
Primarily associated with platforms like Twitter, hashtagging (or marking key words with the # symbol) is an essential social media tool that allows you to join a larger conversation.
Recently introduced on Facebook, the practice creates a clickable link that will include your post in related topics, even outside your network. For example, hashtagging #marketing would put your post in conversation with those interested in business and marketing strategy.
Stock Photography
Facebook recently partnered with Shutterstock, a popular royalty-free photography marketplace, to provide millions of stock images for small businesses to integrate into their Facebook ads and posts.
At no additional cost, users have unlimited access to Shutterstock's licensed library, complete with search-engine ability and Facebook's ad-creation tool.
Pages Manager App
Facebook's free app for Android and iOS allows page admins to seamlessly post content from their mobile devices.
Users can stay up-to-date with a live page feed, manage events and upload multiple photos for single posts. The latest versions are available in the Apple App Store and the Google Play store.
Scheduled Posts
Want to maintain a steady stream of content but don't have time to constantly monitor your page? Facebook now allows you to schedule posts to appear at a later time.
When creating a post to appear at a later time, click the clock icon to the bottom left of the sharing tool, and add a future time at which you'd like the post to be published. Posts can be scheduled in 10-minute intervals.
Promoted Posts
This is a great tool for small businesses that want to promote their content but don't have a big budget for advertising.
For as little as $5 per post, the promoted content is labeled "sponsored" and will appear higher in your audience's newsfeed for a longer period of time. This provides a better chance your audience will engage with the post.
Graph Search
The latest version of Facebook's search bar includes a breadth of search results outside your known network.
While still in its beta stage, Graph Search aggregates user data and provides personalized search results based on your interests and connections, allowing businesses to appear in searches optimized for specific audiences.
Places
Facebook's updated location feature allows users to add specific locations to their posts and photos using GPS technology.
By adding your business as a place, users can check in upon arrival, prompting a notification on their timeline, and essentially promoting your business while providing its location.
Deliverables:
(1) Area specific search
(2) Local Advertising only
(3) Social ads on Google
(4) Redirect to App/ web
(5) Pay for results
(6) Reach max people
(7) Consultancy for better results (8) Training = 2 days x 4 hours/day = 8 hours
Delivery = Continuous
Investment:
20% of actual Investment.
Action Plan:
- Get all info from Team.
Strategies
1. Leverage the Existing Traffic to Your Site
Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.
You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have. Refer to the picture below as an example.
2. Use Your E-mail Signature to Display Your Fan Page URL
If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.
3. Send Out an E-mail Blast
Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.
Few of the great e-mail marketing tools are MailChimp and AWeber.
You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.
4. Promote Facebook Page In-store
Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.
Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.
5. Determine the Best Day to Post
Perhaps my favorite feature that Facebook Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online.
In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.
6. Create and Schedule Your Status Updates
The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage of those millions of people could be your next potential customers.
If you want to use Facebook to maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.
7. Use the Facebook Plugins
Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.
For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.
8. Use Facebook Ads
You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.
Facebook ads aren’t expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.
9. Think Outside the Box and Create Facebook Contest
A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.
People love contest and free stuff. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.
If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!
10. Use the “@ feature” in Facebook
Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages.
Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.
11. Develop a Facebook Customized Page Tab or Apps
A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes.
12. Integrate Social Media Sharing
Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.
13. Engage with Your Facebook Community
Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn into your repeat customers or potential leads.
Facebook can also be used as one of your customer support hubs.
14. Engage with Other Facebook Pages
You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.
15. Use Images and Videos for Your Content Updates
People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with.
Facebook Quotes
" The biggest problem is that Facebook and Google are these giant feedback loops that give people what they want to hear. And when you use them in a world where your biases are being constantly confirmed, you become susceptible to fake news, propaganda, demagoguery."
" Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that."
" There is a saying that if you get something for free, you should know that you're the product. It was never more true than in the case of Facebook and Gmail and YouTube. You get free social-media services, and you get free funny cat videos. In exchange, you give up the most valuable asset you have, which is your personal data. "
" Facebook lets me be lazy the way a man in a stereotypical 1950s office can be lazy. Facebook is the digital equivalent of my secretary, or perhaps my wife, yelling at me not to forget to wish someone a happy birthday or to inform me I have a social engagement this evening. "