Google Ads

1. Increase Brand Awareness :

• Earlier days, brand awareness was more or less followed a blind method, which is advertising on newspapers, billboards, radio & TV advertisement.
• This approach would have fetched result for consumer products but B2B products suffered to a great extent as communicating advertising message to the broad audience isn’t effective and a hole in the pocket as well. Digital advertising specifically Google AdWords has revolutionized the way brands do their advertising.
• With Google AdWords, brands can advertise to the audience when they are researching about their product category in the search engine. Advertisers can also increase their audience size by targeting people on other websites through Google Display Network. Thus, brand awareness is one of the most common benefits of Google AdWords.

2. Faster Result Than SEO :

• The visibility businesses get on Google is much more valuable in terms driving sales than any other medium. On the search engine, businesses have the golden opportunity to come in front of people at the exact time when they are looking out for their product or service.

3. Outrank Your Competitor Ads :

• We all have heard and seen brand fights, especially on billboards. AdWords provides a smarter and not so nasty option to beat your competitors. Let’s say you have tight competition with one of the brands in your niche and you suspect that most of the prospective sales are shared by them.

4. Influence The Audience To Make The Purchase :

• How many times you make the purchase or give your contact details when you visit a website for the first time? The common answer would be very rarely!
• The reason is, in this world of the internet all information is available at the tip of a finger and before taking any purchase decision, the consumer does a lot of research, compares different options and takes the decision. It is crucial for brands to influence the decision of people who have visited the website to make them sail through the purchase funnel.
• With Google AdWords’ remarketing ads, this process is very simple and effective. Audience visited a website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.

5. Increase Ad Visibility To The High-Quality Audience :

• A major misconception among advertisers is that every keyword should have 100% search impression share. But in reality, is it viable to spend money on every search? Many times, the searches can be purely for research by people doing a project, competitors etc. who have no intention of buying the product.

6. Test, Test, Test & Let The Best Win :

• Let’s say you have a new feature of your product which you think would attract customers, so you replace this feature with the existing features in your ad copies and update the same thing on your landing page. Meanwhile, you also decided to test one of the automatic bidding strategies to improve conversions.
• Within a month, your AdWords performance improves in terms of CTR & conversions. You show the results to your boss and your boss is impressed. Now, he/she tells you to implement this across all the campaigns. The only problem is you don’t know whether the new feature worked or the new bidding strategy!
• Google AdWords has an option to experiment one change per campaign and test over a period of time, whether the original or the experiment delivered the better result. Data given in the experiment is statistically verified to remove the randomness.

7. Create Campaign Strategies Based On Users’ Demographics :

• One of the latest updates of Google AdWords specifically for search campaign is the data about user demographics like age, gender, parental status etc. Let’s consider an instance that you are an interior designer and your target customers are people who have a house or who are planning to construct a house.

8. Schedule The Ads To Reach The Audience At The Right Time :

• One of the main benefits of Google AdWords is to decide the time & day when you want your ads to run. But isn’t it beneficial to run ads 24/7? Not necessarily. It depends on your industry niche, product, service and more importantly your past data.

9. Remarket Audience With Best Deals :

• Remarketing is one of the most important benefits of Google AdWords. It is a known fact now that remarketing is one of the best ways to influence users to sail through sales funnel. It doesn’t stop there, remarketing ads can be customized as per users’ website usage.

10. Increase Your Audience Reach With RLSA & Broad Match Keywords :

• When it comes to Adwords, advertisers normally choose exact or phrase match keywords to make sure ad is served to relevant keywords. With AdWords RLSA features, one can use broad match keywords smartly. One has to create a campaign with broad match keywords and select RLSA audience for that campaign.
• By this, you will broaden your search query for users who have visited your website with the confidence that their search would be around your product. This helps one to broaden their search options for revisiting audience.